Before jumping on to your computer and creating the advert, it’s important to know why you want to run this ad, what do you want to achieve with it. Set relevant and achievable goals. Your goals must be aligned to the kind of results that you want to get.
There are so many reasons to get excited about the Instagram platform. It now has a billion active users and businesses of all kinds are seeing excellent results from setting up a profile and advertising with Instagram.
An objective is the action you want your audience to take upon seeing your ad. Selecting your objective helps show ad formats, features and bid-types that support your objective during campaign creation.